Freddie’s love for advertising started at an early age. In fourth grade he produced and starred in a spec spot for his small-town used car dealership. However, due to lack of media funds, trademark violations, and other IP infringements, the :38 masterpiece was shelved. At just 10-years-old, he had already learned that some ideas will never see the light of day.

Despite learning that painful advertising lesson, Freddie persisted and has been producing and overseeing the production of award-winning content for over 20-years on brands such as General Mills, Cadillac, Pontiac, Harley-Davidson, Subaru, Jack Link’s Jerky, U.S. Bank, Tempur-Pedic, Steak 'n Shake, and more. Some of his many awards include Webbies, Clios, Effies and a Cannes Lion for his work on iconic campaigns like Jack Link’s “Messin’ with Sasquatch” and Subaru’s “Dog Tested. Dog Approved.” He has produced work for the Super Bowl, Olympics, NCAA Final Four, and his cousin’s TikTok account. Helping him gain a whopping 17 new followers.

When he’s not searching for production efficiencies to ensure as much as possible goes “on the screen” or giving his creative teams a dozen parameters to make a TV spot on a social media budget, he’s watching princess movies with his partner and three daughters. In what used to be his mancave.